I had heard of a mystical wonderland called Cosmoprof on other beauty blogs.
This mystical wonderland was a magical place where you could get sneak previews of new nail polish lines, discover secret cool cosmetics brands, get to try products so new they didn’t even have names, hob-nob with the great and the good of the make-up world and generally hang out with other beauty addicts. So I was extremely excited when an invitation to Cosmoprof landed in my letterbox!
Unfortunately, Cosmoprof turned out to be less a Wonderland and more a ‘Wonder what the hell I’m doing here’ land. Although at least I got this awesome visitor pass – yes, ‘Through The Looking Glass Blog’ is famous! Well, sort of.
Just for those not in know, Cosmoprof is a super-huge-massive-enormous beauty trade show that lands in the HKCEC once every year – with numerous other high-profile international destinations too. There are booths and exhibitors for every beauty product and machine you could think of (and probably a few you wish you couldn’t) but really, it’s for brands to find distributors/buyers and for businesses to find products. So quite how bloggers started coming along for the ride I’m not entirely sure!
Luckily, I went along with the gorgeous Georgie, who as a beauty salon owner actually had a valid reason for going. She was great company and her proper business credentials meant that I didn’t feel such a fraud!
Georgie ended up visiting Cosmoprof on all three days that it ran – and may I extend my deepest sympathies to her feet, which are probably bloodied stumps by now. Seriously, I can’t remember the last time I walked so much! The booths were spread over three or four floors, jam-packing each huge stadium-sized room like sardines in a tin (where I saw Kylie a few months before and where my position remained relatively stationary!)… suffice to say, I won’t be doing a fun-run, let alone a marathon, anytime soon! After just a few hours, I was knackered – the things I’ll do for make-up!
I was actually invited to Cosmoprof by the gorgeous Clara of MOR Cosmetics, an Australian brand I had never previously heard of. And, despite everything, I’m SO glad Clara did invite me because MOR Cosmetics are a definite keeper!
I was totally wow-ed by this brand and it was by far the highlight of the day – which had I known when I set out to visit them first thing, I might have planned to end things on a high instead! All of MOR Cosmetics’ products look and smell totally deluxe-ly divine and I wanted them all! They specialise mainly in bath and body care, with a few cute lip products too, but encased in the most beautiful, classical ancient Greek and Roman-inspired packaging.
Just look at this packaging and tell me it isn’t irresistible?! I honestly don’t know if I’d ever be able to rip off that beautiful embossed wrapping paper to use the stuff inside! The scents were just utterly delicious too – Georgie and I really loved the Lychee Flower Soap, whose light fresh fruity scent was near enough edible!
Unfortunately, MOR Cosmetics aren’t yet available in Hong Kong – although that might be a good thing as I’m sure large chunks of my bank balance would disappear into an MOR shaped hole! I think these perfectly-packaged pretties would go down a storm here (they remind me a little of Fresh, which is sold in Lane Crawford) and if you do live somewhere where MOR is available, the gift sets would make absolutely wonderful Christmas presents *hint hint*.
The ladies at MOR were also really lovely and welcoming, which unfortunately cannot be said of most of the booths I visited. I encountered plenty of really interesting and gorgeous products but sadly, once vendors found out that I didn’t have a business to stock, the conversation was over. Could I take photos? No. Could I read the brochure? No. Could I look more closely at the products? Take a guess what the answer was.
I instead took to snapping ninja photos, so excuse the poor quality!
Gosh Cosmetics had a fabulous display of their range – and I was both excited and disappointed to see they had so much that wasn’t available in Hong Kong. They had SO much make-up, much of it looked fabulous and, when I swatched some, the quality seemed good too. They also had a much more extensive range of skincare and body products, which I hope they bring over as all my Gosh experiences have been pretty great so far.
Of course, I had to get a photo of these nail glitters. I’ve read about them somewhere before and think this is such a fun idea! Basically, it’s a pot of dazzle dust that you stick your freshly-painted fingernail into for a glitzy glamorous glittering look! I asked and these WILL be coming to Hong Kong, sometime in 2012, and the price (as with all Gosh stuff) sounded very reasonable indeed!
Australian drugstore brand BYS also had a huge display of their cosmetics, which I pored over happily. Of course, I wasn’t allowed to take photos, but I’d already snapped a few so never mind! They had a massive range of nail polish, which I was salivating over, with some really innovative (and competitively-priced) products. There were tonnes of shatters, of course, but I was more interested in these Colour Change Polishes (which takes me back the days of my mood stone… and even further back to my childhood Barbie whose dress changed colour in different temperatures!) and UV Polishes that glow under UV lights in clubs, which is a totally awesome concept. [And you can just see to the left some very glittery and highly covetable Wonderland Polishes, no doubt inspired by OPI’s sell-out Alice In Wonderland collection.]
Meanwhile, these Animal Instincts palettes were just too pretty not to show you! I did learn that BYS do international shipping, so I’m currently sorting through their enormous online catalogue to sift through what I want!
I also spotted Barielle Nail Polish, which had a few standout colours (Georgie and I were obsessed with Falling Star, a lush sky blue with copper glitter), and Palladio Beauty, whose herbal lipsticks intrigued me – but again both aren’t sold here!
My other major lust moment of the day came with Golden Rose, who have some of their nail polishes in the Colormix vats here (and alas, none of their really cool stuff, like flakies and holos), but nothing else. Well, we are missing out BIG TIME. As you know, I’m obsessed with mineralised baked cosmically awesome eye shadows – and Golden Rose has a whole galaxy of these Terracotta Eyeshadows available! These were a huge range of stunning swirls of marbleised colour, glittery, shimmery, intensely-pigmented, multi-dimensional and super-soft to the touch. I bet they’re a hell of a lot more affordable than the MAC ones I keep being conned into buying!
I also really liked the gorgeous retro packaging of these Coca-Cola cosmetics. These were at the same booth as the Coca-Cola Lip Smackers that are currently available at Sasa/Watsons/Mannings so I’m hopeful these will be brought to HK. The line consisted of lip balms, glosses and body cream – the left is Vanilla Coke, the middle regular Coke and the right Cherry Coke. Vanilla was the one that smelt the most divine, whilst regular was my ultimate favourite packaging. [Note: I have a vested interest in these as my boyfriend is a Coca-Cola fiend and I bought him a framed vintage poster, very similar to these, last Christmas!]
And well, we all love Swarovksi-encrusted nail files and Hello Kitty cuteness, right?! I particularly love Geek Chic HK!
And finally, a few shots to show yow just how random Cosmoprof was. This is a poorly-attended yoga display, happening right in the middle of all the action with absolutely no-one but press paying attention!
And here is a man having a crazy-ass treatment done to his face. At the next stall, there was a woman with a dripping face-mask being (badly!) applied. Georgie and I pondered the purpose of an egg-shaped cocoon, only to walk round and discover a model wearing nothing but a bikini and glum expression slumped inside. No-one talking or interacting with her… too miserable a scene to take a picture of!
So there you have it! Cosmoprof – not quite the mystical wonderland of my wildest dreams but a mix of interesting and exhausting nonetheless! Even if non-one wanted to talk to me!
Cosmoprof Hong Kong 2011, 9-11 November, HKCEC.
Cosmoprof HK 2012 will be held on 14-16 November.