Freelance Writer & Editor, 2008-current
Co-founder, Editors’ Ink, 2014-current

  • Pitched, researched and wrote original articles for various publications, both print and online – including Lane Crawford, Hong Kong Tatler, Jetstar Asia, SCMP, Prestige, Home Journal, HK Magazine, Lifestyle Asia, Expat Living, BBC Nottingham, Bauer Media and The Peak
  • Undertook creative copy-writing projects for brands, businesses and other media – including Flight Centre, LUXE City Guides, Jones Lang LaSalle, STRIP House Of Waxing, The Night Market, Native Union, Cedele and more
  • Proof-read and edited a wide range of work, including corporate brochures, company websites, e-commerce sites, fashion blogs and academic essays

See examples of my work here

Editor, Sassy Hong Kong, January 2012-March 2014
Editor, Sassy Mama HK, January 2012-June 2012

  • Worked independently and to high-pressure deadlines
  • Tailored writing to two very different target audiences – city girls and modern mums
  • Quadrupled site visits during my tenure as Sassy Hong Kong Editor to over 200,000 per month
  • Quadrupled email subscriber database during my tenure as Sassy Hong Kong Editor to over 20,000
  • Promoted from guest blogger, first to freelance contributor and then editor, over the course of six months
  • Wrote high quality and well-researched articles, reviews and guides; created new features and regular columns
  • Managed scheduling of the editorial calendar, ensuring constant fresh, topical content over a wide variety of categories was published daily – working in conjunction with other Sassy Media Group sites
  • Wrote high-quality advertorial copy tailored to clients’ specifications, on-brief and to deadlines
  • Proof-read and edited all contributor submissions to the house style, making amendments to improve the structure, tone and clarity of articles as required
  • Worked closely with the sales and marketing team to create new marketing/sales initiatives, develop revenue streams and build client relationships
  • Compiled and wrote weekly events email; created and proof-read all newsletters sent over Sassy Media Group Hong Kong websites
  • Managed a team of bloggers, photographers and interns to produce fresh, topical and exciting content befitting the site
  • Liased with PRs, photographers, businesses and venues to arrange photoshoots, features, tastings, events and trials
  • Represented Sassy Media Group at meetings, events, tastings and media gatherings
  • Developed the company’s social media platforms, doubling their followings during my tenure as Editor; growing Facebook to over 14,000 likes and Twitter to over 14,000 followers
  • Providing occasional guest contributions to other publications, both web and print, on behalf of Sassy Media Group

Writer,, July 2011-December 2011
Guest Contributor,, January 2011-June 2011
Writer, Sassy Hong Kong & Sassy Mama, June 2011-December 2011

  • Pitched and wrote fashion and beauty stories, targeted at a Hong Kong female audience
  • Wrote to deadlines and word limits

Music & Style Editor, (now known as Maximum Pop), 2005-2010

  • Chief writer of music and beauty reviews; developed new features, set up competitions, conducted interviews, wrote opinion and how-to pieces, quizzes, proof-read and edited others’ work
  • Promoted from reviewer to editor within a year
  • Garnered 100,000 page impressions for my work in 6 months
  • Increased number of site visitors by 100%

NET Teacher, C&MA Scholars’ Anglo-Chinese Kindergarten, August 2009-July 2010

  • Wrote lesson plans, created worksheets, workbooks, class activities and teaching aids using Letterland system of phonics
  • Class teacher of K3, including teaching art, physical education, music and general classroom management
  • Shows ability to cope with high-pressure stressful environment and work collaboratively with colleagues to improve lesson plans, complete tasks and generate ideas

Staff Writer, bc magazine, December 2008-January 2009
Theatre Reviewer, BBC Nottingham online, 2005-2007

  • Wrote to high-pressure deadlines, strict word limits and different target audiences
  • Writing includes interviews, restaurant reviews, beauty features, news, theatre and film reviews, diary, created my own feature; plus, liasing with PRs and proof-reading

Library assistant, Stapleford Library (Nottingham), March 2004-October 2008

  • Worked as part of a team and independently, solving customer problems, orchestrating displays, learning new skills (e.g. book jacketing)
  • Improved my customer service and interpersonal skills
  • Valued for punctuality and reliability as often called in at short notice


University of Nottingham, 2005-2008
B.A. (Hons) English Studies: First

  • Specialised in English Language, including a study into code-mixing in Hong Kong and a 10 o0o word dissertation about The Stylistic of Chick-Lit (a component of the course only offered to those in the top academic band)

Nottingham High School for Girls, 1993-2005

  • 4 As at A-Level (English, Maths, Latin, General Studies), 1 A at AS-Level (History), Distinction in Advanced Extension Award for English
  • 9A*s and 1A at GCSE
  • Awarded sixth-form scholarship, prizes for achievement and creative writing, editor of school magazine, member of executive committee


  • Computer skills (MS Office, CMS systems e.g. WordPress, Expression Engine, Mailchimp, external programmes e.g. Buffer,, Wufoo)
  • Social media (Facebook, Twitter, Instagram)
  • Full clean British driving license
  • Conversational French
  • Owner of this blog!

References available on request, some writing samples available here

4 responses to “My CV

  1. Hi there,
    Probably a strange question but what are eDM’s. 🙂

  2. Hi Rachel, came across your blog via Expat Focus, very impressive too – never realised you were the face/voice behind Sassy HK. I note you have a long association with Nottingham and you’re also here in Hong Kong – small world ! Keep smiling !

    • Hi Ben – Thanks for dropping by! I’m not sure I was ever the face of Sassy haha; I left my role as Editor there over three years ago now – times flies! Freelance work keeps me pretty busy these days, so the blog has had to take a backseat but hopefully you enjoy reading what content I do have on here.

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