My story with Monki, the Scandinavian street-style sister brand to H&M, has been a potted one. But, and I’m going to spoil it now for you all, it’s one with a happy ending – completely down to Gloria, their superstar PR in HK.
When it first arrived in Hong Kong, I rolled up to their Mong Kok store excited at the prospect of something new (no Monkis in the UK back then!) – but I was hugely disappointed. Everything was black, baggy and oversized or black, cropped and oversized, there were far too many pairs of leggings for me to process and overall, the whole thing was far too fashion-forward for me. I scuttled back to H&M tail between my legs and vowed never to return.
I then wrote an article criticising Monki and wished Cos, another of H&M sister’s brands, would make the trip to the 852 instead. Enter Gloria, who went to the trouble of finding my email address, messaged me to say that she was sad that my experiences at Monki had been disappointing – but wondered had I been recently, as actually Monki had had a bit of a style makeover. I took a look at the pictures and was amazed. Colour! Non-baggy! Not all leggings!