UPDATE: In November 2016, Abercrombie & Fitch announced their Hong Kong store would be closing, as a result of the economic downtown – it had been rumoured for a while and what with Forever 21 also exiting their phenomenally expensive space in Causeway Bay, was not really a surprise. As part of their rebranding, A&F also removed all their #HotGuys videos from Youtube (and from the stores!); props to various gay YT channels for preserving Call Me Maybe for perpetuity, whilst I’ve plugged in some other fan/news videos to try showcase the mayhem of the opening. Let’s remember the good times…
So, in case you live under not just one rock but ten tonnes of them, Abercrombie & Fitch finally opened its first Hong Kong store in the iconic Pedder Building in Central.
At 11am, August 11, 2012, the doors finally opened (signature Fierce cologne filling the air). People queued overnight, lines of not just hundreds but thousands swarmed all the way around Pedder, an MTR exit was closed and police barricades were in effect. Don’t believe me? See the video above!
Through The Looking Glass 