Yes, I am shamelessly using a half-naked man to get your attention – but with good reason!
Clearly, all my wishes on stars have finally been noted by the beauty powers-that-be… because amazing haircare brand Aussie is FINALLY launching in Hong Kong!
Here’s all you need to know:
• Aussie will be arriving in Hong Kong stores from 22 August, 2014
• Aussie will be available in selected branches of Watsons and Mannings (in my experience, “selected” generally means “larger”)
• Prices will not be subject to crazy Hong Kong inflation: both the Shampoo and Conditioner cost $79 for 300ml and 250ml bottles respectively, whilst the 3 Minute Miracle costs $99 for 250ml
• Ranges initially launching in Hong Kong will be: Miracle Moist and the 3 Minute Miracle Reconstructor (for dry, damaged hair), Miracle Shine (for dull, tired hair), Colour Mate (for colour-treated hair) and Aussome Volume (for fine, limp hair)
Having been saying to hell to excess baggage charges and smuggling bottles of 3 Minute Miracle back from the UK for many years, as well as begging various family/friends/randoms off the street who mentioned they were going on holiday to act as “make-up mules” for my Aussie fix, I am obviously delighted.
For those of you that aren’t familiar with the brand, it’s a total life-changer. Despite not actually being from Australia (it’s born in the UK and manufactured in France), it blends natural plant-based ingredients from that country’s heritage to produce the haircare genius we get today.
The 3 Minute Miracle is something of a cult in the UK – it’s the No. 1 bestselling hair treatment there and constantly wins awards all over – and once you’ve tried it, you’ll know why. It just works. In only three minutes, it leaves your hair softer, stronger and shinier, and at half the price of expensive salon brands to boot.
Having thought I could live without it on my arrival to Hong Kong and promptly had half my scalp flake off in reaction to some randomly-selected supermarket brand here, I can also attest that it really does the business at repairing and restoring damaged hair too. Oh, and it smells pretty damn good too.
As the Aussie philosophy states: “There’s more to life than hair, but it’s a good place to start.” Amen to that!
Get updates on Aussie in Hong Kong via their Facebook Page or by calling their HK consumer service toll-free number, 800 969 688.