WORK EXPERIENCE
Editor, Sassy Hong Kong, January 2012-current
Editor, Sassy Mama HK, January 2012-June 2012
Writer, Sassy Hong Kong & Sassy Mama, June 2011-December 2011
- Wrote to high-pressure deadlines and different target audiences – Hong Kong city girls and fashionable Hong Kong mums
- Started as guest blogger, before becoming freelance contributor, then writer, now editor
- Crafted eDMs and blog posts tailored to clients’ specifications
- Compiled and wrote weekly events email, sent directly to our database of subscribers
- Wrote and created new features, guides and articles about beauty, fashion, food, shopping
Freelance writer, Butterboom.com, July 2011-December 2011
- Pitched and wrote fashion and beauty stories, targeted at a Hong Kong female audience
- Wrote to deadlines and word limits
Freelance editor/proof-reader/writer, 2008-current
- Proof-read and edited academic essays, fashion blogs and other editorial and commercial articles
Music & Style Editor, Teentoday.co.uk, 2005-current
- Chief writer of music and beauty reviews; developed new features, set up competitions, conducted interviews, wrote opinion and how-to pieces, quizzes, proof-read and edited others’ work
- Promoted from reviewer to editor within a year
- Garnered 100 000 page impressions for my work in 6 months
- Increased number of site visitors by 100%
NET Teacher, C&MA Scholars’ Anglo-Chinese Kindergarten, August 2009-July 2010
- Wrote lesson plans, created worksheets, workbooks, class activities and teaching aids using Letterland system of phonics
- Class teacher of K3, including teaching art, physical education, music and general classroom management
- Shows ability to cope with high-pressure stressful environment and work collaboratively with colleagues to improve lesson plans, complete tasks and generate ideas
Guest Contributor, LifestyleAsia.com, January 2011-June 2011
Staff Writer, bc magazine, December 2008-January 2009
Theatre Reviewer, BBC Nottingham online, 2005-2007
- Wrote to high-pressure deadlines, strict word limits and different target audiences
- Writing includes interviews, restaurant reviews, beauty features, news, theatre and film reviews, diary, created my own feature; plus, liasing with PRs and proof-reading
Library assistant, Stapleford Library (Nottingham), March 2004-October 2008
- Worked as part of a team and independently, solving customer problems, orchestrating displays, learning new skills (e.g. book jacketing)
- Improved my customer service and interpersonal skills
- Valued for punctuality and reliability as often called in at short notice
EDUCATION
University of Nottingham, 2005-2008
B.A. (Hons) English Studies: First
- Specialised in English Language, including a study into code-mixing in Hong Kong and a 10 o0o word dissertation about The Stylistic of Chick-Lit (a component of the course only offered to those in the top academic band)
Nottingham High School for Girls, 1993-2005
- 4 As at A-Level (English, Maths, Latin, General Studies), 1 A at AS-Level (History), Distinction in Advanced Extension Award for English
- 9A*s and 1A at GCSE
- Awarded sixth-form scholarship, prizes for achievement and creative writing, editor of school magazine, member of executive committee
SKILLS
- Computer skills (MS Office, Expression Engine and other CMS, social media)
- Full clean British driving license
- Conversational French
- Owner of this blog!
References available on request, some writing samples available here















Hi there,
Probably a strange question but what are eDM’s.
Thanks
Juliet
Hi Juliet
Electronically direct mail/marketing.